March 2017 MUET READING - Exercise 2 (Questions)
Today over two billion greeting cards are sold annually in the United Kingdom (UK.) covering all manner of occasions from birthdays to anniversaries, new home to new job, good luck to graduation and many more. It is estimated that the size of the UK market is around GBP1.7 billion per annum. People in the UK send more cards per capita than any other nation.The tradition of sending good wishes goes back many centuries, probably beginning with the Chinese and Egyptians who exchanged goodwill messages at the start of a new year to ward oft' evil spirits. However, these tokens were not sent at other times of the year and did not bear any resemblance to cards we recognise today. There is evidence of printed cards from the 14th century in Germany where images were carved onto wood blocks, which then were covered in ink and used to print onto paper. These forms of cards were very expensive since they were handmade so were only accessible to well-to-do and wealthy individuals.
Sir Henry Cole has been credited with establishing the first printed cards that has developed into the mass-production industry we know today. Cole asked his friend and artist John Calcott Horsely to create a painting that could be printed in quantity tbr him to give to all his friends. He however quickly recognised the opportunity this printed greeting card could offer, even selling off the remaining stock of cards from this first print run in central London.
The introduction of the Penny Post service combined with improvements to print technologies and paper production quickly increased the popularity, availability and affordability of printed cards. By the early 1900s the Royal Mail was dealing with an extra 1 1 million cards during the festive season. Card manufacturers began to recognise other events and occasions for which cards could be given, moving from Christmas cards to Valentine cards. The oldest example of a printed Valentine card is held in the British Museum.
Today cards are sent to celebrate all kinds of events, such as a child's first day at school, birthdays, congratulations, good luck, well done and even t acknowledge divorce. There are a large number of major card publishers producing cards to suit all tastes and pockets, including irreverent funny cards, traditional cards and detailed handmade cards.
However, the advancement of digital technology has seen the invention of e-cards. In Australia, it was reported that consumers sent around 18 million more e-cards last festive season with retirees and older professionals leading the change towards electronic greetings. An Australia Post spokesperson said that there was a 45 per cent decrease in the number of Christmas cards sent across the country over the past five years and this figure is expected to increase even further.
However, e-mail expert Chee Wong says while e-cards are convenient they do not always make the hoped-for impression on colleagues and clients. In addition, Wong warns e-cards can be plagued by viruses. "More and more so, the virus writers are getting really clever and they find more and more different ways to infiltrate our social defences so they will be exploiting the opportunity that arises when someone clicks on a link," he says. \(Adapted from The History of Greetings Cards, November 2015)
Questions:
8 The practice of sending greeting cards for all occasions began in the UK.
A True
B False
C Not stated
9 The origin of sending greetings as a message is associated with a superstition.
A True
B False
C Not stated
10 Sir Henry Cole made his fortune from selling printed greeting cards.
A True
B False
C Not stated
11 Paragraph 4 is mainly about
A the advancement in print technologies in the production of printed cards
B the role of the postal service in promoting the printed card business
C the rapid growth of the printed card business
12 suit all tastes and packets (line 31) means
A benefitting every printed card user
B appropriate for every occasion
C catering to every need
13 Which of the following is true of paragraph 6?
A E-cards are gaining popularity.
B E-cards were invented in Australia.
C E-cards have replaced printed cards.
14 The passage ends with
A a warning
B a prediction
C a recommendation