MUET - March 2017 - Reading - Exercise 1 (questions)

MUET - March 2017 - Reading - Exercise 1 (questions)

Questions 1 to 7 are based on the following passage.

Youth travel is one of the fastest growing and most dynamic markets of the global tourism sector. The United Nations World Tourism Organisation (UNWTO) estimates that approximately 20 per cent of all international tourist arrivals in 2010 were young people. In that particular year, young travellers generate USD165 billion towards global tourism receipts, affirming their financial value to the global tourism industry and local economies. Likewise, the World Youth and Student Travel Conference (WYSTC) identified that the young traveller market is worth about USD136 billion (Simpson, 2010). In addition, young travellers have a higher lifetime value compared to other travel segments such as senior travellers.

Despite an increasing interest in the market size of young travellers, economic potential and their desire to travel, relatively little is however known about the youth traveller. As such, understanding the behavior and expenditure patterns of Malaysian young travellers in tourism and hospitality is a matter of utmost importance for improving the sustainability of the Malaysian tourism industry.

Malaysian young travellers are raised in an environment with a wide and increasing range of travel opportunities. As low-cost carriers become an increasingly common and affordable mode of transportation, coupled with the ease of information searching and access to tourism products, and purchasing via the World Wide Web, travelling today is far easier than before.

To understand the Malaysian youth travellers, a study has been conducted among Malaysian higher education students, who reported having their own income from various sources to fund their travel activities.

From the survey (see Tables I and 2), it was found that most of the young travellers preferred to stay in hotels. Other than staying in hotels, many also stayed at friends' or relatives' houses. In addition, an almost equal percentage of respondents were found to have stayed for one night during each travel.

As expected, since respondents for this study are mainly students, the travelling time is during semester breaks, weekends and public holidays. The finding provides an insight to the tourism marketers about when to promote their travel packages, especially those tailored to the young traveller.

(Adapted from Examining Young Malaysians Travel Behaviour and Expenditure Patterns in Domestic Tourism, Asian Social Science; Vol. 1 1, No. 9; 2015)

Questions: 

8. The UNWTO report highlights that the number of youth travellers exceeds that of adult travellers.

A True

B False

C Not stated

9. Young travellers prefer to travel on low-cost carriers.

A True

B False

C Not stated

10. The study is on the sustainability of the Malaysian tourism industry.

A True

B False

C Not stated

11. Many youth travellers stay with friends and relatives because it is convenient.

A True

B False

C Not stated

  

12. Tables I and 2 reveal the travel behaviour patterns among youth travellers.

A True

B False

C Not stated

13. The survey provides information about the peak and low seasons of youth travel. 

A True

B False

C Not stated

14. Most Malaysian youth travellers spend between RM 101 and RM 400. 

A True

B False

C Not stated

Answers: